Why Visual Aids Need to Be Less Visual
by Philip Yaffe, 14:24 19-Jul-08 / Marketing
by Philip Yaffe
I was recently invited to a presentation by an accomplished speaker. Needless to say, his speech was well structured, his manner relaxed and confident, h...
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How Verbal Variety Kills Comprehension
by Philip Yaffe, 14:12 19-Jul-08 / Marketing
by Philip Yaffe
As any teacher knows, saying something once is tantamount to not saying it at all. People may recognize an idea the first time it is presented, but they ...
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Don't Write Short Texts. Write Concise Ones
by Philip Yaffe, 14:00 19-Jul-08 / Marketing
by Philip Yaffe
"Don't write short texts. Write concise ones."
If you are puzzled by this admonition, it is probably because you have been led to...
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Reasons to Engage in Property Investment in the USA
by guest, 04:23 11-Jul-08 / Marketing
Property investment is a wise concept to consider, especially in the USA. Some individuals may be hesitant to invest their money in real estate due to the latest news headlines concerning the slow re...
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Shakespeare: What Can a Great Poet Teach Us about Clear, Concise Expository Writing?
by Philip Yaffe, 07:28 07-Jul-08 / Marketing
by Philip Yaffe
William Shakespeare was unquestionably one of the world's greatest poets and poetic playwrights. Arguably, his mastery of English far surpassed that of anyone el...
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How to Apply the Three Acid Tests of Persuasive Writing
by Philip Yaffe, 07:26 07-Jul-08 / Marketing
by Philip Yaffe
"If you don't know what you are looking for, you are unlikely to find it, even if it's right in front of your nose." -- Anon
We all write...
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Social Media Marketing – A Revolutionary Way Of Link Building And Increased Traffic
by jacobmathew, 00:02 04-Jul-08 / Marketing
Today, every SEO blogger talks about SMM (social media marketing) what is it? The internet itself is a social environment; it was years before when you simply make a website and put information over t...
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Taking the Guesswork Out of Moving Your Boat
by wickcraft, 05:03 25-Jun-08 / Marketing
How do you haul a 5,000-pound boat out of the water? Not easily. But with a rail and track setup, you will be able to pull you boat from your dock in the water right to where you have decided to store...
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Myths and Realities of Writing for the Web
by Philip Yaffe, 01:45 22-Jun-08 / Marketing
by Philip Yaffe
Ever since it became popular, I have been hearing that writing for the Web is different from writing for print. I have always been skeptical of this asse...
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Graphic Pop Up Display (Popup Displays) & Pop Up Exhibit
by Pavel, 05:30 05-Jun-08 / Marketing
Graphic Pop Up Display (Popup Displays) & Pop Up Exhibit
Your tradeshow pop up display should provide a direct, powerful reflection of the quality, image, and service of your company an...
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